AwardMontbest Wins ITI International Taste Award

The premium bottled water brand "Montbest" has been recognized for its taste beyond quality in the global market.

Montbest, a premium bottled water brand of Korea Crystal Beverage Co., Ltd., recently won the Superior Taste Award by receiving three stars, the highest grade, at the 2021 ITI International Food and Beverage Fair hosted by the International Food and Beverage Institute (ITI) in Belgium.

The International Institute of Food and Beverage Quality (ITI), established in Brussels, Belgium in 2005, is the world's leading food and beverage quality assessment agency. The ITI's review of the International Excellence Taste Awards involves renowned sommeliers and Michelin star chefs from more than 20 countries around the world, and is conducted through a thorough blind test. After scoring a sensory analysis score on a product's taste, an international certification mark is given.

Montbest received high scores in all areas, including taste, aroma, and drinking sensation. Korea's clean beverage is believed to have been effective in the evaluation by adding a natural filter function to the granite layer and establishing a global system for safe production to improve its quality.

Montbest has already been recognized for its quality as a premium bottled water in Korea. Last year, it won the 2020 Brand of the Year Award in the Drinking Spring Water category and the Premium Brand Award selected by female consumers for the seventh consecutive year. On top of that, its taste has even been recognized through the world-renowned iTunes.

We are honored to be recognized for our taste and quality at the world-renowned international fair, a Montbest official said. "We are planning collaborations with various Michelin restaurants in line with the ITI 3 star award, and Montbest will be available at convenience stores and online malls as well as various restaurants."

Currently, Montbest is introduced through various online and offline channels such as Mong Shop, Hyundai Department Store, Lotte Department Store, AK PLAZA, 7-Eleven, Ministop, and E-Mart.